MARKET RESEARCH, BEHAVIORAL ECONOMICS & INNOVATION

Consumer Insights & Business Growth

Great market research doesn’t just collect data and compile reports. It uncovers underlying human behaviors, identifies untapped market opportunities, and transforms behavioral insights into actionable, high-impact business innovations.

Market Research, Behavioral Economics & Growth Strategy


Here, you’ll find a curated selection of my work across qualitative consumer research, behavioral economics, competitive intelligence, and market opportunity analysis.

Whether it’s decoding decision-making psychology, analyzing consumer behavior trends, conducting competitive audits, or designing evidence-based growth strategies, I bridge data-driven consumer insights with commercial strategy to transform market uncertainty into actionable, high-impact business innovations.

Opinno x Don Joe

OXXO’s transformation and innovation area

Innovation Business Case Opinno
Publicis Groupe x Don Joe

The Evolution of Gaming in Mexico

Market Research Study Publicis Groupe
Pharmometrica x Don Joe

Studies by Authorized Third Parties – COFEPRIS

Market Research Study Pharmométrica